IPG panel: A panel of top women executives from both brand and agency came together for the IPG Womens Breakfast: The Global Women Panel to talk about the state and statistics of women leadership in advertising and marketing.
Panelists Swati Bhattacharya, Chief Creative Officer, FCB Ulka, Devika Bulchandani, President of McCannXBC and Managing Director of McCann NY, Pam El, EVP, Chief Marketing Officer, NBA, Aline Santos, Global EVP Marketing And Head Of Diversity And Inclusion, Unilever, and Ronalee Zarate-Bayani, Head Of Global Integrated Marketing and Digital Advancement, The Hershey Company called for the need to include more women in executive positions because of the clear advantages they offer for leadership styles and perspectives. They also encouraged senior management members to mentor and sponsor young women to become leaders in their respective organizations.
