With more and more consumers getting access to affordable smartphones, more and more of the brands’ target audience is consuming content on their mobile phones. Every marketer is scrambling to get their attention only to fall into the trap of jumping on the latest technology without considering that the Philippines is an emerging market that is yet to enjoy fast speed internet.
In this first episode of adobo TV powered by Voyager Innovations: Paul Bantayan, Head of Hatch, the company’s mobile arm, looks into the state of the Philippine mobile market and gives us a fearless forecast of what small screen users are likely to consume this year based on the country’s technological capabilities.
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