MANILA – OCTOBER 1, 2012 – Beer Below Zero, pioneering group in the frozen beer phenomenon, is riding in on the Department of Tourism’s campaign, claiming that drinking beer is definitely more fun in the Philippines.
BBZ came around in 2009 with a very simple but ambitious mission: to come up with the coldest beer ever. The BBZ innovation is able to achieve the perfect temperature to serve beer – just before it freezes – making the drinking experience more pleasurable and fun.
Beer Below Zero is not affiliated with any beer brands. It is a 100% Filipino-owned company that has grown to more than 350 outlets within the country and more than 50 international outlets combined. BBZ is extending the “Cold Treatment” to Malaysia and Hong Kong this year.
