MALAYSIA – October 7, 2013 – Grey Group Malaysia has announced the appointment of Lubna Khan as head of planning to manage strategically driven work across disciplines in line with Grey Group’s ‘Famously Effective’ global core mandate.
Khan joins Grey from JWT, where she was associate vice president and strategic planning director. In her previous role, Khan led the Nestle chocolate portfolio, including Kit Kat Munch, Milky Bar and Bar One. Khan was also senior planning director at Cheil Worlwide Inc, Samsung’s global agency.
In her new role, Khan will be running thought leadership projects and championing the agency’s effectiveness agenda.
“Malaysia is a critical market for us – it’s ASEAN’s second most dynamic country in terms of operating business and financing environment for growing businesses. In the last 20 years, Malaysia has gone from consuming technology to producing technology. Within a remarkably short timeframe, the country has become a creative and innovative hub for information and communications technology creation. It’s a fast evolving economy and Grey has a strong presence in the market as well as across the region – 2013 marks our 50th anniversary in Asia. We are committed to delivering breakthrough solutions for our client’s brands – ideas that make our clients and us famous,” explained Dheeraj Sinha, Chief Strategy Officer, South & South East Asia.
"Lubna has both ability and experience in building sharp insights and delivering them in an integrated approach. She makes a good mix of intuition and rigor. Apart from adding value to our current set of businesses and our new business initiatives, her role involves running thought leadership projects and championing our effectiveness agenda. I’m confident that Lubna will help us up the temperature of our creative thinking in the market," he added.
For her part, Khan said, "I’m excited to be at Grey because there is a clear desire to push the quality of work in a way that generates tremendous impact for clients, consumers and in culture. Culture shifting ideas are at the heart of integrated thinking and inspire all that we create. And a thriving, complex and multidimensional market like Malaysia is, in my opinion, a great environment to bring to life ‘famously effective’ work."
Khan, who holds a double master’s degree in psychology with a major in science and arts, began as a cognitive behavioral therapist working on sexual and reproductive health issues with patients. Her work on change behavior for coping with HIV/AIDS elf her to co-author a strategic communications book for HIV/AIDS, which now serves as a core reference for the Government of India.
In 2011, Khan was recognized by WPP’s Atticus Awards for her work in Innovation Strategy.
