NEW YORK, USA – A strong performance by Dentsu Tokyo has led to it being named Asia Pacific’s top-ranked agency in The One Club Global Creative Rankings 2021, combining results from The One Show 2021 and historic ADC 100th Annual Awards.
This benchmark creative ranking is determined by the cumulative point totals of eligible One Show Pencils, ADC Cubes and Merits won.
Saatchi & Saatchi Australia Southbank had the highest-ranked senior creatives in the region, with Mike Spirkovski topping the CCO rankings and Simon Bagnasco taking the number one ECD spot.
“Based on results of two of the world’s largest and most prestigious global awards programs, The One Club Global Creative Rankings are the definitive measure for global creative excellence,” said Kevin Swanepoel, CEO, The One Club for Creativity.
The One Club APAC Creative Rankings 2021, by Agency
1. Dentsu Tokyo
2. Ogilvy Hong Kong (tie)
2. Ogilvy Pakistan Islamabad (tie)
4. Herd MSL Australia (tie)
4. Saatchi & Saatchi Australia Southbank (tie)
5. Hakuhodo Indonesia Jakarta
7. BBH Singapore
8. Nanjing Han Qing Tang Design Nanjing
9. Clemenger BBDO Sydney (tie)
9. LUO Studio Beijing (tie)
The One Club APAC Creative Rankings 2021 by Country are as follows:
Australia
1. Herd MSL Australia (tie)
1. Saatchi & Saatchi Australia Southbank (tie)
3. Clemenger BBDO Sydney
4. CHE Proximity Australia
5. Eleven PR Sydney (tie)
5. TBWA\Sydney (tie)
China
1. Ogilvy Hong Kong
2. Nanjing Han Qing Tang Design Nanjing
3. LUO Studio Beijing
4. Cheil Hong Kong
5. Indigo Design Macau
India
1. Ogilvy Mumbai
2. Dentsu Impact India (tie)
2. Wunderman Thompson India (tie)
4. Famous Innovations (tie)
4. Grey India Mumbai (tie)
Indonesia
1. Hakuhodo Indonesia Jakarta
Japan
1. Dentsu Tokyo
2. TBWA\Hakuhodo Tokyo
2. Geometry Ogilvy Japan Tokyo
4. Goo Chok Par Tokyo (tie)
4. Ouwn Tokyo (tie)
Malaysia
1. Grey Malaysia Kuala Lumpur
New Zealand
1. MSL New Zealand Auckland (tie)
1. Saatchi & Saatchi New Zealand Auckland (tie)
3. DDB Aotearoa New Zealand Auckland
4. Special Group New Zealand
5. Colenso BBDO New Zealand (tie)
5. Motion Sickness Auckland (tie)
Pakistan
1. Ogilvy Pakistan Islamabad
Philippines
1. BBDO Guerrero Makati City (tie)
1. TBWA\Santiago Mangada Puno Makati City (tie)
3. GIGIL Manila
Singapore
1. BBH Singapore
2. Zeno Group Singapore
3. Factory Singapore (tie)
3. Ogilvy Singapore (tie)
Four agencies tied for fifth place.
South Korea
1. Cheil Worldwide Seoul
2. Bounce Creative Seoul (tie)
2. Innocean Worldwide Seoul (tie)
Taiwan
1. Wang Zhihong Studio
2. +ing Taipei
3. Ogilvy Taiwan
4. Cheng yu Craft Changhua
Thailand
1. Boondesign Bangkok
2. Verve Thailand Bangkok (tie)
2. Wunderman Thompson Thailand Bangkok (tie)
4. TBWA\Thailand Bangkok (tie)
4. Wolf Bangkok (tie)
Vietnam
1. Bliss Saigon
2. Dentsu Redder Vietnam Ho Chi Minh City
3. Behalf Studio Ho Chi Minh City
The One Club APAC Creative Rankings by Title are as follows (companies listed reflect where the creatives were when the work was created):
The One Club APAC Creative Rankings 2021, by CCO
1. Mike Spirkovski, Saatchi & Saatchi Australia Southbank
2. Reed Collins, Ogilvy Asia Hong Kong
3. Woon Hoh, Hakuhodo Indonesia Jakarta
4. Sascha Kuntze, BBH Singapore
5. Steve Cochran, Saatchi & Saatchi New Zealand
The One Club APAC Creative Rankings 2021, by ECD
1. Simon Bagnasco, Saatchi & Saatchi Australia Southbank
2. John Koay, Ogilvy Hong Kong (tie)
2. Matthew Nisbet, Ogilvy Hong Kong (tie)
4. Chow Kok Keong, Hakuhodo Indonesia Jakarta
5. Akae Wang, Tencent
The One Club APAC Creative Rankings 2021, by Art Director
1. Imran Ayub, Ogilvy Pakistan Islamabad
2. Chow Kok Keong, Hakuhodo Indonesia Jakarta (tie)
2. Fajar Noor Fathjri, Hakuhodo Indonesia Jakarta (tie)
2. Nicholas Kosasih, Hakuhodo Indonesia Jakarta (tie)
2. Nikholas Alviyanto, Hakuhodo Indonesia Jakarta (tie)
2. Woon Hoh, Hakuhodo Indonesia Jakarta (tie)
The One Club APAC Creative Rankings 2021, by Writer
1. Chow Kok Keong, Hakuhodo Indonesia Jakarta (tie)
1. Tan Jit Seng, Hakuhodo Indonesia Jakarta (tie)
3. Haruko Tsutsui, Dentsu Tokyo (tie)
3. James Beswick, Clemenger BBDO Sydney (tie)
5. Paul Chan, Cheil Hong Kong (tie)
5. Lili Jiang, Cheil Hong Kong (tie)
5. Tatiana Le, Cheil Hong Kong (tie)
The One Club APAC Creative Rankings 2021, by Designer
1. Alice De Saulles, Saatchi & Saatchi Australia Southbank
2. Nikholas Alviyanto, Hakuhodo Indonesia Jakarta (tie)
2. Woon Hoh, Hakuhodo Indonesia Jakarta (tie)
2. Ching Kai Sieng, Hakuhodo Indonesia Jakarta (tie)
2. Chow Kok Keong, Hakuhodo Indonesia Jakarta (tie)
2. Nicholas Kosasih, Hakuhodo Indonesia Jakarta (tie)
2. Lim Way Yin, Hakuhodo Indonesia Jakarta (tie)
The One Club APAC Creative Rankings 2021, by Director
1. Anna Malin Mantzaris, Passion Pictures
2. Ezequiel Torres, Rudo Company
3. Afshan Shaikh, Good Morning Films (tie)
3. Jody Xiong, The Nine Shanghai (tie)
3. Pablo Roldan, Rudo Company (tie)
Highlights of the global rankings are as follows.
The One Club Global Creative Rankings 2021, by Agency
1. AMV BBDO London
2. FCB New York
3. DDB Group Germany Berlin
4. McCann New York
5. The New York Times Magazine New York
6. The Bloc New York
7. Area 23 New York
8. BBDO Group Germany Duesseldorf
9. Droga5 New York
10. BBDO New York
(Note: The New York Times Magazine entered as a design firm, rankings consolidate agencies and design firms under one “agency” listing.)
The One Club Global Creative Rankings 2021, by Client/Brand
1. Libresse
2. Michelob ULTRA
3. Reporters Without Borders
4. Mastercard
5. Burger King
The One Club Global Creative Rankings 2021, by Independent Agency
1. Translation Brooklyn
2. Wieden+Kennedy Portland
3. We Believers New York
4. The Bloc New York
5. VaynerMedia New York
The One Club Global Creative Rankings 2021, by Internal/In-House Agency
1. Spotify In-House New York
2. Verizon Creative Marketing New York
3. Squarespace New York
4. Google Creative Lab New York
5. Ecox Paris
The One Club Global Creative Rankings 2021, by Production Company
1. Chelsea Pictures Los Angeles
2. Hungry Man Productions Los Angeles
3. SMUGGLER
4. MediaMonks Hilversum
5. Blockworks London
The One Club Global Creative Rankings 2021, by Music & Sound Company
1. 750mph London
2. JSM Music New York
3. Wave Studios New York
4. Yessian Detroit and New York
5. SixtyFour Music
The One Club Global Creative Rankings 2021, by Network
1. BBDO Worldwide
2. FCB
3. Ogilvy Group
4. DDB Worldwide
5. McCann Worldgroup
The One Club Global Creative Rankings 2021, by Holding Company
1. Omnicom Group
2. Interpublic Group
3. WPP
4. Publicis Group
5. Havas
The One Club Global Creative Rankings 2021, by Highest-Ranked Work
1. “The Uncensored Library” by DDB Group Germany Berlin with MediaMonks and Blockworks London for Reporters Without Borders
2. “Michelob ULTRA Courtside” for Michelob ULTRA, Microsoft and the NBA by FCB New York
3. “True Name” for Mastercard by McCann New York
4. “wombstories” for Libresse by AMV BBDO London
5. “Alone with Me” by Spotify In-House New York for Spotify
Global creative rankings by title are as follows (companies listed reflect where the creatives were when the work was created):
The One Club Global Creative Rankings 2021, by CCO
1. Fred Levron, FCB Global
2. Alex Grieve, AMV BBDO London
3. Dennis May, DDB Group Germany Berlin
3. Andrés Ordóñez, FCB Chicago
5. Till Diestel, BBDO Group Germany Düsseldorf
The One Club Global Creative Rankings 2021, by ECD
1. Nicholas Hulley, AMV BBDO
2. Nadja Lossgott, AMV BBDO
3. Kristine Holzhausen, DDB Group Germany Berlin
4. Samira Ansari, FCB New York
5. John Bleeden, FCB Chicago
The One Club Global Creative Rankings 2021, by Art Director
1. Nicholas Hulley, AMV BBDO (tie)
1. Nadja Lossgott, AMV BBDO (tie)
3. Sirena Martinelli, DDB Group Germany Berlin
4. Ben Grandgenett, The New York Times Magazine, New York
5. Dwight Williams, FCB Chicago
The One Club Global Creative Rankings 2021, by Writer
1. Nicholas Hulley, AMV BBDO (tie)
1. Nadja Lossgott, AMV BBDO (tie)
3. Christian Korntheuer, BBDO Group Germany Duesseldorf
4. Tobias Natterer, DDB Group Germany Berlin
5. Nick Divers, The Community Miami
The One Club Global Creative Rankings 2021, by Designer
1. Mario Kerkstra, AMV BBDO London
2. Jack Donovan, AMV BBDO London (tie)
2. Bashak Yenier, AMV BBDO London (tie)
4. Jack Fleming, FCB Chicago
5. Jackie Rodriguez, Jones Knowles Ritchie New York
The One Club Global Creative Rankings 2021, by Director
1. Nisha Ganatra, Chelsea Pictures
2. Melina Matsoukas, Prettybird
3. Niklas Lemburg. CraftWork Duesseldorf
4. Oscar Hudson, Pulse Films
5. Emmanuel G. Cuesta, Kuest
The rankings by country and region are as follows:
The One Club Global Creative Rankings 2021, by Country
1. United States
2. United Kingdom
3. Germany
4. Canada
5. France
The One Club Global Creative Rankings 2021, by Region
1. North America
2. Europe
3. Asia Pacific
4. Latin America
5. Middle East & Africa
The One Club Global Creative Rankings methodology
The ONE Global Creative Rankings provides a cumulative list of companies and individuals based on eligible points earned from their winning entries in both The One Show 2021 and ADC 100th Annual Awards.
The rankings are determined based on the following point values: Gold Pencil/Cube 15 points, Silver Pencil/Cube 7, Bronze Pencil/Cube 3, Merit 1, Fusion Pencil/Cube, SDG and Green Pencil 30 each, Penta Pencil 50, Best of Discipline 45 and Best of Show 90.
If the same entry wins multiple awards within a discipline, the points for the one highest award in that discipline is counted towards “of the Year” awards. Points are only awarded to agencies listed as Primary and Secondary on entries. If several agencies are listed under Primary and Secondary, the points are divided among them.
The rankings can be sorted and viewed by Agency, Independent Agency, Internal/In-House Agency, Network, Holding Company, Client/Brand, Production Company, Music & Sound Company, Creative, Highest Ranked Work, Country and Region using the dropdown menus.
The One Show 2021 and ADC 100th Annual Awards Global Creative Rankings were announced separately earlier this week.
The One Club awards shows each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while juries for the ADC Annual Awards, now in its historic 100th year, maintain their long-running concentration as the champion for craft, design and innovation.
The One Club for Creativity, producer of The One Show, ADC Annual Awards, Type Directors Club Communication Design and Typeface Design awards, Young Guns and Creative Week, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. The One Show is a top global awards show for advertising, design and digital marketing, focusing on the creativity of ideas and quality of execution. Established in 1921, the global ADC Annual Awards are the world’s longest continuously running creative award for advertising and design, honoring excellence in craft, design and innovation. Creative Week takes place in June, and is the preeminent festival celebrating the intersection of advertising and the arts.
