MANILA, PHILIPPINES — The shortlist for the D&AD Festival 2022 has been released, with China, Japan, and India scoring the highest number of shortlisted entries in Asia. Globally, 1362 entries have been shortlisted in total, which surpasses pre-pandemic entry records. In the Philippines, only one entry makes it into the shortlist: BBDO Guerrero‘s Dissolving Bottle for The Naturale Market.
The Dissolving Bottle redesigned the shampoo bar into the shape of a bottle to make it more intuitive. A 3D-printable mold was developed for easy replication, along with a dissolving font to push education on sustainability. The agency partnered with an FDA-approved supplier to produce shampoos with its molds. Products were sent out to hotels and influencers around the country for small-batch testing.
D&AD Awards showcases and celebrates the world’s best commercial creativity in design, advertising, craft and production. The 2022 Ceremony will be live streamed for the global creative community online May 25-26.
