Campaign Spotlight: Migros holiday spot introduces the cutest drone ever

An unexpected mascot shines in the Christmas campaign by the Swiss supermarket, directed by Martin Werner.

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ZÜRICH, SWITZERLAND — Back in 2018, a small, animated elf won over people’s hearts in Migros‘ Holiday campaign. In 2019, it was an owl. And this year, the Swiss supermarket has chosen to put a modern spin on the thing, as they have made an animated drone by the name of Robin the main character of their Christmas spot. And somehow, this drone is one of the cutest things we’ve seen.

The film’s premise is centered around a bunch of Migros delivery drones, seemingly with feelings and all, that carry around groceries and spread joy. From here, the narrative covers classic themes like loneliness, hospitality, and the Christmas spirit.

All of this is conveyed through our main character, Robin the Christmas Drone, who must be in Cute Robot Hall of Fame for its adorable smile and all-around kind gestures. Robin was made by BaconX, and the film is directed by Martin Werner, produced by Pumpkin Film, and made with Wirz Zürich as agency.

Credit List
Produktion: Pumpkin Film AG
Regie: Martin Werner
DoP: Manel Ruiz
Executive Producer: Stefanie Brand
Editor: Alexander Jurkat
Postproduction Producer Pumpkin Film: Steffi Beck
Postproduction CGI: BaconX
Creative Director BaconX: Jan Tvilling
VFX Producer BaconX: Louise Bejerholm
Colorist BaconX: Hannibal Lang
Music composer: Jorrit Kleijnen
Sound FX: Kevin Koch
Postproduction Versioning: Südlich-t

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