MUNICH, GERMANY – Serviceplan Germany collaborated with Serviceplan Middle East on a campaign for MINI which involved turning the wings of the iconic MINI logo into iconic design elements that showcase the new MINI features, including; adaptive cruise control, adaptive LED headlights, folding wing mirrors with auto dimming, a twin power turbocharged engine; MINI LED door projectors; and dynamic stability control.
The campaign also draws on the heritage of the MINI Countryman, by incorporating the Union Jack flag of Great Britain into the design elements.A unique and holistic design approach for timeless communication, designed as simply yet effectively as the car itself.
CREDITS
Brand: MINI
Title: MINImalism
Client (Marketing): AGMC – BMW Group Importer
Marketing Director, Digital Strategy & CX Marketing: Jochen Becht
Marketing Executive: Adnan Dalvi
Agency: Serviceplan Germany x Serviceplan Middle East
Serviceplan Dubai:
Managing Director: Natalie Shardan
Senior Art Director: Kunal Gagwani
Account Manager: Gonca Gorgulu
Serviceplan Campaign Hamburg:
Managing Partner: Leif Johannsen
Managing Partner: Patrick Matthiensen
Managing Partner: Lars Holling
Creative Director Art: Pavel Bondarenko
Creative Director Text: Daniel Steller
Account Director: Ann-Kathrin Frohloff
Serviceplan Group:
Global Chief Creative Officer: Alexander Schill
Global Head of Art: Michael Wilk
Senior Art Director: Tudor Cucu
Copywriter: Philip Ziegler
Editing company/ motion design: Linus Brandes
Sound design/ music company: Denis Elmaci
