LONDON, UK — Coffee brand NESCAFÉ has launched its latest product line across Europe. NESCAFÉ Barista Style is a coffee shop-inspired ready-to-drink (RTD) coffee, which features four different flavors: Cappuccino, Latte, Latte Caramel, and Americano. Each blend offers a delicious balanced taste, carefully crafted with quality selected coffee beans, and, depending on the variant, fresh milk, and twists of flavor.
This new launch sees the brand bring to life its new creative and strategic marketing platform, “Make your world,” developed together with creative network Publicis Worldwide, and introduces the first NESCAFÉ product applying brand new packaging design developed by CBA.
Charged with energy and dynamism, the campaign aims to capture and inspire a younger generation to seize the moment, to “Grab today by the can” with NESCAFÉ as the catalyst for change. This change is at the heart of the “Make your world” brand platform, empowering coffee lovers all around the world to make a difference, no matter how big or small.
This bold, graphic, and visually disruptive campaign also showcases a refreshed look and feel and a revised set of branding principles that showcase NESCAFÉ’s iconic nature, heroing the brand accent and wordmark. It fuels discovery by tantalizing the senses, driving temptation and desirability.
NESCAFÉ Barista Style will be launched in more than 15 countries across Europe as of June 2023.
CREDITS:
Advertiser – Nestlé
lias Papadopoulos: Coffee Zone Europe NESCAFÉ Marketing Director
Marie-Laure Varanne: Coffee Zone Europe Innovation Lead
Marine Zermatten: Coffee Zone Europe Senior Brand Manager Ready to Drink
Nathalie Meisner: Coffee Zone Europe Senior Brand Manager Ready to Drink
Zenas Liritis: Beverage SBU Global Communication Director
Michael Briner: Beverage SBU Global Category Lead Ready to Drink Coffee
Tiago Cascarejo: Beverage SBU Global Business Lead Ready to Drink Coffee
Agency Credits – Publicis Worldwide
Global Executive Creative Director Publicis Milan: Andy Daley
Creative Director Publicis Poke: Poppy Donaldson
Creative Director Publicis Poke: Lauren Ellis
Creative Director Publicis Conseil: Shane Hanton
Assistant Art Director Publicis Conseil: Rita Karboyan
Global Client Lead: Dennis DeYonker
Global Category Lead: Magali Bergeroux
Global Category Strategic Lead: Donya Bouzarjomehri
Strategic Planner Publicis Conseil: Sunila Rajan
NESCAFÉ Europe Lead Publicis Conseil: Elodie Orosco
International Account Director Publicis Conseil: Lica Zung
Account Executive Publicis Conseil: Lola Laborde
Senior Commerce Creative Publicis Poke: Ed Shore
Senior Commerce Creative Publicis Poke: Tristan Marshall
Commerce Creative Director Publicis Poke: Frederico Roberto
Strategy Director: Gareth Evans
Shopper and Commerce Director: Sarah Marshall
Commerce Group Account Director Publicis Poke: Sally-Anne Cuthberson
Commerce Senior Account Manager Publicis Poke: Hannah Scarborough
Head of Delivery for Commerce Publicis Poke: Patricia Curry
Agency Credits – CBA
Andrew King, Executive Creative Director, CBA
Una Bray, Group Account Director, CBA
Laura Iniguez, Senior Account Manager, CBA
Adeline Michel, Senior Account Manager, CBA
Steve Morley, Artistic Director, CBA
Virginia Royet, Artistic Director, CBA
Production
Co-CEO Prodigious France: Christopher Thiery
Head of Production: Thomas Marion
Art Buyer: Dorothée Dauger
Production Manager: Quentin Siourd
Post-Producer: Eléonore Girard
SFX Supervisor: Edouard Joly
Sound Producer: Emmanuel Desmadryl
Production Superette
Director: Joseph Ford
Producer: Frederika Mathivet
DOP: Matt Larson
DOP/Supervisor SFX: Didier Roux
Music
Composition Track – Master recording: “Ready For It”
Author/Composer, Performer, Producer: Anthony Whiting
Label: Le Catalogue du Tigre (Prodigious France) and Anthony Whiting
Publisher: Les Editions du Tigre (Prodigious France) and Domino Music Publishing
