MANILA, PHILIPPINES — Jollibee’s 45th milestone year started off strong, with the launch of major initiatives such as its anniversary jingle and music video featuring Gary V. and Julie Anne San Jose, the EDSA 3D billboard, and new and exciting limited-time offer products, all of which aim to Share the Joy to its customers.
This May, Jollibee continues the fun celebration as it unveils its newest, eye-catching 3D Billboard at the heart of Bonifacio Global City. Located at 5th Avenue, One Bonifacio High Street, the 30-second animated video brings viewers to the “Joy Workshop,” a joyful and whimsical world where Jollibee shows how the all-time favorite Chickenjoy is made as it passes through the “Juicylicious Flavortron,” “Crispylicious Fry-o-Master,” and eventually gets served to customers. Because of the screen’s cutting-edge 3D technology, viewers can watch out for giant Chickenjoy pieces at the end of the ad.
To share the joy further in its 45th year, Jollibee will be giving away free one-piece Chickenjoy with Drink to people within the vicinity of the 3D Billboard. Customers just need to be registered users of the Jollibee App and have their location services and notifications turned on when they visit the Jollibee 3D Billboard from May 10 to 31, 6 pm to 10 pm. Eligible customers will receive a push notification with an exclusive promo code, which can be used upon checkout on the Jollibee App. The promo is valid with a minimum order purchase of PHP450 and is applicable in Metro Manila, Bulacan, Cavite, Laguna, and Rizal stores for a limited time only.
“As Jollibee celebrates its 45th anniversary this year, we want to Share the Joy with our customers by launching our 3D Billboard featuring everybody’s favorite Chickenjoy. To make the experience even more special, we are also giving out free Chickenjoy via an exclusive promo code to everyone visiting the area,” said Dorothy Dee-Ching, Vice President for Marketing of Jollibee.
In case customers are based outside the areas covered by the promo, Jollibee has another anniversary treat so families can bring home more joy. From May 05 to 18, customers can get one free piece of Original Chickenjoy for every order of a six-piece Chickenjoy Bucket Solo, or get two free pieces of Original Chickenjoy for every order of an eight-piece Chickenjoy Bucket Solo.
