When shopping involves not just buying something for yourself, but also showing care for something bigger, it becomes all the more fun and meaningful.
On August 9, Unilever launched its first ever #BeautyThatCares Sale on Shopee. The #BeautyThatCares Sale is a reflection of the Unilever Beauty and Personal Care Category’s philosophy of providing Filipinos with solutions to address their ever-evolving needs, while integrating its purpose of caring for the people, society and the planet. This is part of Unilever’s global commitment to making sustainability a part of every Filipino’s everyday life, through brands and partners that are truly purpose-led.
This campaign included a new Augmented Reality (AR) feature activated on Facebook, where consumers can scan their Unilever Beauty and Personal Care products to unlock refreshed packs, showing the brand’s purpose. This includes Dove’s advocacy to bring out every woman’s self-esteem, and Closeup’s mission to fight for the freedom to love.
This AR feature also allows brands to consumers to discover a special discount code that they can use for the #BeautyThatCares Sale.
Consumers discovered this AR feature not only through Digital, but also in out of home installations found in Bonifacio Global City.
Proceeds of the #BeautyThatCares Sale will go to three partner organizations that share Unilever’s advocacy:
● For the people, Unilever will be supporting UNICEF, the world’s leading organization for children. UNICEF works in the toughest places to reach children in greatest need with life-saving assistance and long-term help, and to protect the rights of every child everywhere.
● For the society, they’ll be working with the LGBT Chamber of Commerce, an industry organization of businesses of, by, and for the LGBT community. The chamber promotes business excellence and development in the Philippines for workplace equality, national development, community-building, and pride and professional advancement in the country.
● And for the planet, proceeds will go to Future Faces, a non-profit organization that develops sustainable solutions to decrease waste production. Future Faces aims to build a multi-purpose center using repurposed plastic that will enable them to feed impoverished communities while helping the planet at the same time.
“Our commitment remains the same – to serve Filipinos with only the best brands that care for people, society, and the planet. #BeautyThatCares is our bold move to involve more Filipinos with partners that share our passion for brands with purpose,” shares Dorothy Dee-Ching, Unilever Philippines’ Vice President for Beauty & Personal Care.