MANILA, PHILIPPINES —adobo magazine and Branding Nerd have joined forces to roll out a new webinar through adobo Talks starting on June 15, 2021 which aims to equip SME owners and their teams, young brand owners and young marketers with a clear, logical and foundational understanding of ‘BRANDING’.
Dubbed ‘How to Leverage on Branding to Build a Profitable Business’, the webinar will be conducted live in three separate one-hour modules by Branding Nerd blogger Bingo Soriano himself.
He is concurrently the Group CEO International of Xiklab Group, one of the largest digital marketing groups in the country which includes Xiklab Digital, Xiklab Axis and Xiklab Ventures.
“The overall learning framework of the webinar has three main parts, namely: (1) Understanding; (2) Building; and (3) Sustaining,” says Bingo.
Each module of the webinar aims to answer these three foundational questions:
(1) Module 1 (Understanding): What is branding and why is it important for business?
(2) Module 2 (Building): What does it take to build a strong brand?
(3) Module 3 (Sustaining): What does it take to sustain a profitable brand?
“Upon completion of the whole webinar, each participant would have obtained a renewed, clear and fresh perspective in assessing and implementing the strategy, identity and marketing of his or her own brand,” Bingo adds. “Branding is not just about the brand name, logo or tagline. It’s a lot more than that.”
The webinar is highly recommended for SME owners, entrepreneurs, SME general managers and their department heads, sales and marketing personnel, branch managers, front-liners, and college students.
“This course is not limited to marketing practitioners,” says Bingo. “One of the key lessons covered in the webinar is that the concept of ‘branding’ is not the sole responsibility of the marketing department. Every single department has an impact on the brand of any company or organization, whether they realize it or not,” he emphasizes.
“Aside from his current digital marketing involvements, Bingo brings over three decades of classical branding and marketing experience which he gained from leading global and local companies like Unilever, Purefoods, HSBC and Burger King Asia Pacific,” says Angel Guerrero, Founder, CEO and Editor-in-Chief of adobo magazine.
“This webinar series will open the eyes of participants to the gaps in their brand strategy. The lessons will give a clearer roadmap on how to move forward in making brands more competitive and enduring,” says Angel.
The pilot run of the three modules are scheduled as follows:
Module 1 | June 15, 2021, Tuesday, 4:00-5:00pm
Module 2 | June 22, 2021, Tuesday, 4:00-5:00pm
Module 3 | June 23, 2021, Tuesday, 4:00-5:00pm
Real life examples of brilliant brands are used to clearly explain the principles covered in this three-module webinar.
Slots are limited, therefore, interested participants are encouraged to secure their place in this course by confirming here.
