The Media Specialists Association of the Philippines (MSAP) is on its 10th year and its Media Congress and Ice Awards are bigger than ever. Held in Resorts World Manila, the series of talks from a number of professionals and the awards night were certainly one for the books.
There are a number of awards shows for the Advertising Industry in the Philippines. However, these mostly cater to the Creatives side of the industry. To recognize the media practitioners of the industry, Ice Awards was created by MSAP.
Ice, which stands for Innovation, Creativity, and Effectiveness, is the media industry’s recognition of best practices and most effective campaigns. With its objective to recognize exemplary works of MSAP members in media thinking & communication and to inspire fellow media practitioners, MSAP’s Ice Awards has done exactly that for the media industry ever since its founding.
Among all the entries from media agencies, here are the special awardees of this year’s Ice Awards:
Media Agency of the Year was awarded to Initiative Philippines.
Best in Effectiveness was awarded to Wavemaker PH and its Huggies Brand Building in Digital.
OMD Philippines, Inc. and its Ating Tagumpay campaign for Emperador won Best in Creativity.
Initiative Philippines and its Always Come Prepared for Durex won Best in Insight.
Another Best in Insight was awarded to Havas Ortega and its Project Save Valenzuela campaign.
The campaigns and agencies that bagged Gold in their respective categories are the following:
Gold in Single Medium and Not-for-Profit: Project Save – Valenzuela City, Havas Ortega
Gold in Not-for-Profit: Propagating OPM Through Coke Studio Season 2, Starcom Mediavest Group
Gold in Multimedia: Always Come Prepared – Durex, Initiative Philippines
Gold in Multimedia: The Ark – Unionbank, IPG Mediabrands, Inc.
Gold in Multimedia: Ating Tagumpay – Emperador Light, OMD Philippines, Inc.
Gold in Digital: Interactive Hairstyles From All Things, Mindshare Philippines
Gold in Digital: Tres Cepas – Fiesta, OMD Philippines, Inc.
Gold in Digital: Huggies Brand Building in Digital, Wavemaker PH
See the complete list of Ice Awards 2019 winners here:
Ice Awards 2019 Winners by adobo magazine on Scribd
