ASIA-PACIFIC – THAILAND, FEBRUARY 27, 2013 – Delegates at this year’s ADFEST will get a chance to see the most unique and inspiring works fresh from the 6th Intercontinental Advertising Cup 2012 award ceremony in Istanbul, Turkey.
The works will be showcased by Dentsu’s global solutions center ECD Yukio Nakayama in a Speaker Session titled, “THE CUP 2012: Celebrating Genius Loci”. Scheduled on March 18 at 11:00am, Nakayama will explain the philosophy of THE CUP, one of the most innovative advertising awards shows in the world, where he sat on THE CUP’s elite jury panel last year.
THE CUP is founded on the principle of “Genius Loci,” a Latin word meaning “Spirit of the Place”: a friendly spirit safeguarding the integrity of a location’s character.
2012 Winners from ADFEST (Asia & the Pacific), FIAP (Ibero America), Golden Drum (New Europe), and ADC*E (Europe) compete in this celebration of cultural diversity and uniqueness.
ADFEST 2013 is slated to run on March 17-19, 2013 in Pattaya, Thailand. For more information, log on to www.ADFEST.com.
