CANNES – Choosing ambassadors is crucial for every brand. More often than not, brands look for celebrities or personalities that won’t probably do drugs (or get caught doing) or those who are not at risk of displaying inappropriate behavior. But more importantly, brand ambassadors must be loved by people, resulting to a huge following especially on social media.
But most of the time, brands have no control of the bad decisions celebrities usually make. So, a talent management agency, The Dog Agency, suggests that advertisers hire ambassadors that are best at being adorable, loved by a lot of people and most unlikely to be headlined by TMZ–dogs. This agency hooks brands up with dogs are who are Instagram celebrities.
Here are the five most influential dogs in the internet whose fame started on Instagram and are now bonafide endorsers of hotels, restaurants, airlines, clothing lines and more.
