SINGAPORE – Coca-Cola has brought a White Christmas to Singapore through a new campaign designed to facilitate connections between people halfway across the world from one another.
The campaign, ‘#shareawhitechristmas’ by Ogilvy & Mather Singapore, featured falling snow outside the Santa Christmas Village at Raffles City, bringing the weather from Lapland and the magic of Christmas to Singaporeans – who experience temperatures of up to 30 degrees all year round.
Officially launched on 19 December, the video shows Finns and Singaporeans forging new friendships through giving and receiving in the spirit of Christmas.
Commenting on the campaign, Pratik Thakar, ASEAN and APAC Head for Content and Design Excellence at the Coca-Cola Company, said: “This spectacular video brings to life one of the most exciting parts of the festive season, even in the warm climate of Singapore. It’s not just about snow from Finland being brought to Singapore, but also about strangers from around the world engaging in the true spirit of giving. This is what Coca-Cola is all about – sharing happiness.”
CAMPAIGN CREDITS
Client: The Coca Cola Company
Pratik Thakar: VP – Asia Pacific Creative & Content Excellence
Agency: Ogilvy & Mather Singapore
Eugene Cheong: Regional Chief Creative Officer
Nicolas Courant: Integrated Creative Director
Troy Lim: Creative Director
Xander Lee: Creative Director
Augustus Sung: Copywriter
Alvin Chin: Head of Creative Service
Cheryl Heng: Creative Assistant
Justine Hazlett: TV Producer
Leon Lee: Editor
Fergus Hay: Managing Director
Giri Jadhav: Chief Operating Officer
Phuc Nguyen: Account Director
Limin Teng: Senior Account Executive
Rika Sharma: Social@Ogilvy
Owen Dowling: Planner
Production Company: The Sweet Shop Ltd (BKK)
Camille Marotte: Director/DOP
Claire Davidson: Executive Producer
Bec Dakin: Producer/Production Manager
Production Company: Redworks, Singapore
Josh Whiteman: Director
James Brown: DOP
Amanda Zhang: Producer/Production Manager
Fran Borgia: Producer
Props: Array Pte Ltd
Adrian Chua: Array Pte Ltd
