MANILA – The nation’s flagship carrier Philippine Airlines recently confirmed the appointment of Ogilvy & Mather as its new creative agency after a 5-way pitch that included McCann Erickson, BBDO Guerrero, FCB Manila, and DM9 Jayme Syfu.
Following the appointment, the O&M Group will handle the airline’s requirements in advertising, digital, social, and activation. The PAL win comes on the heels of O&M’s winning three metals at the 4A’s Philippines Agency of the Year Awards for Best Managed Company, Best in Digital Execution, and Best in Activation Execution.
Elly Puyat, O&M CEO, commented, “Philippine Airlines has always been high on the list of companies we would love to support, and we are delighted to be given this opportunity to showcase what we can do for one of the Country’s most visible icons.”
