insight
- Digital News
How brands use social media to lead in the new normal
Being a marketer during the new normal is not an easy feat. The once laid-out plans were now shelved and…
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Insight: News analysis on Ukraine-Russia conflict finds differences in US and Chinese media perceptions
SINGAPORE — CARMA Asia conducted an in-depth media analysis to better understand the perceptions of two leading powers – China and…
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Insight: Why are more consumers cynical of brands today?
MANILA, PHILIPPINES — The pandemic has created a shift in consumer mindsets. Customers who are now chiefly online are more…
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Insight: Dentsu Data Sciences unveils industry position paper on a Privacy-First World – ‘Who Ate My Cookie?’
MUMBAI, INDIA – Today, the Data Sciences Division of dentsu international India, has published a new industry position paper ‘Who…
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Insight: Andreas Krasser, CEO of DDB Group Hong Kong on the Importance of Creativity
HONG KONG – Many decades ago, Bill Bernbach said, “It may well be that creativity is the last unfair advantage…
Read More » - Global News
Insight: TBWA’s Backslash releases 2021 Edges, explores cultural shifts shaping the world
SINGAPORE – Backslash, the cultural intelligence unit of TBWA\Worldwide, released its annual glossary of Edges. More than a trend, an…
Read More » - Global News
Insight: Mintel announces global food and drinks trends for 2021
SINGAPORE – Mintel, the experts in what consumers want and why, has today announced three key trends for the global…
Read More » - Philippine News
Insight: Pinoys are most looking forward to spending more quality time with loved ones, and making a difference in 2021, according to Agoda ‘What Matters 2021’ survey
MANILA, PHILIPPINES – 2021 is going to be a year focusing on loved ones and making a difference. This was…
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Insight: Pinoy Christmas in a pandemic: a time to save or to celebrate?
MANILA, PHILIPPINES – A few weeks before Christmas, Kantar revealed that Filipino shoppers remain very cautious with their Fast Moving Consumer…
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Insight: Wunderman Thompson cracks the code of inspiration in new, global brand study
SINGAPORE – Wunderman Thompson today launches Inspiring Growth – a first-of-its-kind study that reveals why brands need to be inspirational, how…
Read More » - Global News
Insight: Carat launches the Brand EQ Index as the agency continues its focus on human understanding
NEW YORK CITY, USA –Carat, today announced the launch of The Brand EQ Index, a proprietary piece of research ranking…
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Insight: Rubrik’s pioneering CDM platform gets major update, with near instant recovery times for enterprise workloads, smart cloud cost optimization
MANILA, PHILIPPINES – Rubrik, the Cloud Data Management Company, announced updates to its cloud data management platform, offering global enterprises…
Read More » - Philippine News
Insight: Facebook Philippines’ Country Director John Rubio on the implications of COVID-19 to commerce trends
MANILA, Philippines– Facebook Philippines’ Country Director John Rubio carries out a retrospect of the year 2020 by far and shares how…
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